Domain Name 10 Commandments – BEFORE you choose or buy a domain name; understand the ten issues involved in choosing the right domain name the first time. First, the list that we work from when conducting a custom Domain Name Analysis (DNA). Then the explanations of each commandment follow.

1 – The name shall have Development Value
2 – The name shall have .Dot value
3 – The name shall have Brand Recognition
4 – The name shall be Search Engine Friendly
5 – The name shall be Linguistically Viable
6 – The name shall have Traffic or Revenue
7 – The name shall have Industry Strength
8 – The name shall have Sales Value History
9 – The name shall have Intrinsic Value
10 – The name shall have Market Potential

1 – Development Value
A names base line value is based on the ability to use it. One of the primary issues we address in our DNA (Domain Name Analysis) is – Can this name be built into an instantly recognizable site whose name becomes synonymous with its content?
2 – .Dot Value’s are, and probably always will be, more valuable than any other .dot designation. Even’s, and’s are by their very nature worth less on the open market. There are many reasons for this. One reason involves search engine rankings. Other issues pertain to the consumers hard to break habits. Note that .com is the internationally recognized extension for serious Internet business sites.
3 – Brand Recognition
Simple, familiar words work better than complicated, hard-to-spell ones. Short, catchy names in attractive industry segments are also very valuable. Kleenex is an example of brand recognition in the brick and mortar world. The brand name Kleenex was originally associated with facial tissue made BY KLEENEX ONLY. Because of powerful brand recognition however the name Kleenex came to literally equal ANY brand of facial tissue. “Will you hand me a Kleenex please”. This is one of the areas where we rely heavily on our point of contact research and specialists experience with domain names. It is an area we do not analyze via computer algorithm. Rarely will any name receive an excellent valuation under this commandment unless it meets the above criteria AND carries the .Dot com extension.
For explanations of the rest of the Commandments 4 – 10, visit It’s FREE and will ensure you don’t make a mistake right up front when trying to establish a viable Internet Business.

14 year veteran web developer, specializing in graphic design, copy writing, and search engine optimization


Landrush of Indian Domains – opposite of pride

The landrush period of indian domains starts at February 16 2005.
Almost all extensions ending .in will be offered on a first-come-first-serve basis with no restrictions during the public launch on 16 Feb 2005!

You can take advantage of the name rush for .in,,,,,, to secure your desired domain name at the highest priority at the launch of the landrush period.

The registry has formulated new policies for the registration and administration of .IN domain names. The goal is to make in-domains easier to use, and a way of making the Internet available to more Indian citizens. These policies generally take effect January 1, 2005.

Unlimited registrations of indian domains is available in the following zones. Registration is available freely to all parties worldwide, and there are no nexus or other qualifications:

* .in
* (general)
* (individuals)

The following zones are reserved for use by qualified organizations in India.

* (Academic)
* (Indian research institutes)
* (Indian government)
* (Indian Military)

Hans-Peter Oswald

CEO of ICANN accredited Registrar Secura


Free Domains  getting one – opposite of pride

Free stuff sites make up a very decent percentage of all sites on the internet. You can get anything from free screensavers to free software to free iPods to free vacations on the internet. Obviously other than a very few select products none of them are ‘truly’ free. They are not even a ‘shareware kind’ of product. Most of these schemes will expect a certain action to be performed to claim the ‘free stuff’.

Normally, signing up to an offer from an advertiser, referring friends to a site or service or buying a related product all are examples of the ‘actions’ expected. For example, the free iPod offer that took over the internet by craze works on the premise that each person will refer 5 of their friends to the scheme as well as sign up to a few sponsor offers himself.

What is surprising is that out of all these offers, there are very few that are webmaster-centric. You hardly find offers for free domains, free webhosting or free traffic when you sign up for an offer. This is probably because the cost of these services or products are too low to warrant much interest. It can also be that webmasters prefer more direct forms of rewards like cash.

It is not that there are absolutely no free domain offers on the net. There are a few but their ‘action’ expected is either to buy hosting or to sign up and post at forums. The first scenario is a little scary because most web hosting companies will register the ‘free’ domain in their own name. So if want to change the web host, you lose the domain name and with it all the hard work you put in to develop the brand image. That leaves the posting at forums option. Well, if you asked me to post, say 50 messages and all of reasonable length (atleast 10 – 15 words), it will take me a month. This assumes that I also have something better to do! I cannot wait that long for a domain even if it is free.

From experience, it is seen that a webmaster will never refuse a free domain name. For that matter no one will will refuse a free thing if there is no catch involved. A webmaster should be willing to sign up for a free offer or two in exchange of a free domain. If such a scheme were available it should be quite sucessful. May be not as much as the free iPods schemes but atleast 50% as effective as them. If the free offer does not involve disclosure of credit card information, it will be the icing on the cake!

This is exactly what I have been working out. You sign up for an offer. If it is a valid sign up then I buy you a domain name. No credit card information required and no obligation too. That simple. The only condition is you must be from the US and must fill up the information required (name, email, address etc) honestly. As soon as I recieve confirmation of the signup (usually 2-3 days) you get your domain name. And, yes these are not pharmaceutical or gambling offers, you need to sign up to recieve more information from an online education university. Can it get better than that? Visit for more information and to sign up. Today!

At FreeDomainsCentral, you will get free information on all things related to domains. I also provide personalized free domain name consultation. Please send me a mail at for any help. I am also giving away free domains when you sign up to a free offer on my site. Number of domains are limited, write to me if you do not find the offer listed anymore.